The Inverse Relationship Between Credibility and SillinessPosted: February 14, 2012
Such a relationship is quite apparent in the latest PETA ad:
I realize the incentives facing non-profits usually encourage them to prioritize marketing stunts over real results and posting this video only further helps them on that front. Regardless, I think it’s interesting to think about how many people would actually be swayed in any meaningful way to go vegan from viewing this. The essential message is to eschew (not chew, unfortunately) animal products so that you can fuck the functional neck out of your girlfriend. In a similar vein, the vegan advocacy group PCRM (Short for the hopelessly generic and misleading “Physicians Committee for Responsible Medicine) “recently ran an ad campaign showcasing individual body parts on a diet of cheese. If we generously do assume that their aim is to genuinely convince others to their cause instead of simply raising a stink to fish up more fund money, I gather the overwhelming response will be to look at the stated image, realize it’s facial silliness, and therefore conclude the message has no credibility. It’s no wonder these groups get the most vitriol from actual vegans.
WARNING: If you experience an erection last for more than four hours, please just put down the kale.